Why do I need to pay for advertising of Facebook?

Powerful Adverting
In the past, many practices could develop and build up a reasonable organic following on Facebook by themselves. Facbook is a business at the end of the day and the realise they are a powerful adverting and marketing platform.
Dental Practice
As such, they have changed the rules somewhat and although you can still have a free page for your dental practice, it won’t be truly effective unless you spend a bit of money.
Adverts on Facebook
The great thing is that you really do not have to spend a fortune to get results. Adverts on Facebook are around the cheapest you will per 1000 impression ever, from about $0.25 per 1,000.

Paid advert are also more likely to lead to a direct action that converts into money. You can get instant results from spending as little a few $ a day.

 In the early days it was easy enough to create a presence and relevance on Facebook.

The same as the internet, Facebook has experienced exponential growth over the years and with more people using specialist and paying for visibility, it has become more difficult for even the most Facebook savvy amateur to keep up and remain highly visible.

Facebook allows you to be highly selective of who you target with your ad spend. This is a skill that takes knowledge and experience. If you get it right, there will be minimal waste on your efforts and maximum ROI.

It is a great way to reach specific targeted audiences that are geographically relevant to your practice. You can even direct it to the specific demographic you are targeting so your ads can be directed to specific choice of gender, age, location and even job position.

 

So how does it work?

Facebook For Business Purposes
As much as you are using Facebook for business purposes, it is still a social platform. Take advantage of that to engage with your existing patients and reach out to potential new patients.
Sharing Information
By sharing information and news that will be of interest and relevance to these people, you will solidify existing relationships and create new ones. This will make your practice more credible and likable.
Facebook Users
It also gives you the opportunity to listen to what other Facebook users are saying about your practice as well as your competitors. These insights are a valuable source of critical marketing information.

Use Facebook as an extension of your customer support

Patients can provide feedback or post questions on your Facebook wall. If this is managed correctly, it will not only improve service and relationships but help to elevate your practice. It will show existing and potential patients that you care and follow up on any issues.

 Increase awareness of your practice and encourage positive word-of-mouth

 By people liking and sharing your page and posts, it will grow your following and exposure. Once patients start posting positive massages the power is phenomenal. An endorsement of your practice by someone Facebook friend is trusted and believed and is very powerful.

Why is Facebook Advertising so Important?

Many people turn to Facebook as their first and only form of finding information on a company or organisation. If you are not prominently exposed on Facebook you will completely lose this large segment of the market.

Facebook has become a powerful social platform for people to interact and share ideas and experiences. Certain age groups use Facebook as their main source of knowledge and information. Ignore Facebook and you will miss this demographic all together.

Numerous independent studies have been conducted and the all point very positively to the way Facebook users view and believe medical and dental information they view on the platform. Many respondents reported making a medical or dental decision based on Facebook exposure only.

People are also very responsive to comments and feedback from other users. These are powerful recommendations that have a massive influence on other users. It is also one of the most important elements in your online marketing plan. Facebook has the power to drive a great number of relevant people to your website and enhance other elements of you online mix.

The benefits of having professionals assist with Facebook Advertising

Facebook is any thing but static. Just like Google and the internet as a whole, things change dramatically and constantly. While you practice your expertise, out team closely follow Facebook trends and changes, new algorithms, new concepts, changes in demographics as well as a host of other aspects. We do this everyday, for a wide range of clients and we are experts in your local areas as well as dentistry.

When changes happen, we know about it immediately and we know what sort of action is necessary to get the maximum benefit from them and reduce any downside.

This means we work with Facebook Advertising on a daily basis and have been doing so since it started. We have studied it in depth and we see what works and what does not work. We learn how to prevent minor issues from becoming problems and if there are problems, we know how to fix them. By getting the target perfect, we will get the maximum return for every $ you spend on Facebook Advertising. No other form of advertising is as powerful or as cost effective.

Our team of experts are highly experienced in local Facebook advertising to ensure that you get the maxim return on investment. Call us now for a free assessment of how we can help your practice attract more patients and make more money.