Google AdWords - Pay-Per-Click Online Marketing (PPC)

 By means of paid for online marketing, your practice can target specific users online that are looking for your service in your area. This way you can achieve instant, immediate ranking for your practice and chosen keywords or phrases.

 Google is far and away the biggest, most popular search engine and they offer a range of affordable advertising plans that deliver results for very low costs. PPC or pay-per-click is the most common from of advertising they offer.

Get it right and it is a very cost effective means of marketing and will give you great visibility, drive the right people to your site and give you a good ROI. Get it wrong and you will waste a lot of money on wasted clicks.

With PPC, you target specific keywords and when people are searching for these words; your practice will come up at the top of search rankings. You will pay for each user that clicks through and view your site.

It is very specialised and requires experience and expertise in order to be effective.

Google Adwords Campaign:

 Call us today for a free, obligation free analysis of your current solution and a proposal to maximize your returns and results. What needs to be done for a Google Adwords Campaign?

Below are some of the techniques or experienced team use to optimize your PPC

Keyword analysis, selection and matching

Keyword bidding and quality scoring

Negative keyword selection

Waste minimization

Geo-targeting

Landing page optimization

Ad copywriting and Graphic design

Click-through rate

 

Mobile marketing

Video (YouTube) ads

Content network ads

Bing and Yahoo search networks

Dental marketing

Google Analytics, Webmaster Tool and Adwords tests

Budgeting strategy

Ad ranking plans and rotation scheduling

Ad extensions design

The most important aspect is to avoid waste by filtering out the unwanted visitors. This is where most inexperienced people or companies get PPC wrong, especially when the companies are not local. Our team of knowledgeable and experienced experts understand your market and the local market. They are experts in PPC advertising and will reduce waste in order to give you the maximum returns on your ad spend.

Ideally you want all aspects of online presence to be positive, relevant and targeted to the right people. This can only be achieved by experienced experts. Our team have the knowledge and skills to optimize your SEO, PPC and all other aspects of your online marketing.

 

It is not a simple procedure at all. Setting it up is not that hard but to it correctly takes skill, knowledge and experience. That way, the adverts are created correctly and placed correctly, aimed at the right people, at the right and in the right place. That will mean minimal waste. If target incorrectly most of your money will be completely wasted. Done right, however, and the ad will be fine-tuned to your exact target market and potential patients. Many of them will see the adverts and become patients as a direct result of the Google Ad.

Here are just a few of the things that have to be correctly decided on to get good results from Google Adwords.

Someone has to Create the advert, structure it correctly Select where the advert appears – (main Google listings, on other websites (Googles’  “advertiser” network) or a mix of the two. Select a geographical area for adverts to appear.

Select the key words and phrases that generate the adverts

Select the pages the advert links to when clicked.

Set the budget and resulting position the advert will appear. (This is a complex procedure but basically the higher your budget, relative to competitors, the higher your ranking position).

Google AdWords or PPC can give you instant ranking and results for a small outlay, if done correctly. It is so easy to one or two critical factors wrong and the result is that a lot of money is wasted.

Our teams are certified and experienced in dealing with Google Adwords. They also understand your practice, the local market and local online behaviour and habits. The skill set enables them to do a great job of your Google Adword campaign so that it is highly targeted and highly effective. The results are measurable an we will provide reports showing you how effectively it is working so that you know you are getting a good ROI.

To summarise, here are the top10 benefits of using Google Adwords

  1. Low Initial Cost
  2. Target Specific Traffic
  3. High ROI
  4. Define your own budget
  5. Test Marketing Campaigns
  6. Instant results and traffic
  7. Tracking success
  8. Target advert in specific areas
  9. Suggestions on high volume keywords
  10. Improves hands-on experience

Another great benefit is that AdWords are measurable and flexible. No other advertising medium will give you the sort of specifics you will get from PPC metrics.

We know how to do things right but if something changes or there is something new that you want to do, Adwords is flexible enough to make these changes.

Google Adwards will do a lot for your online marketing campaign by getting more visibility for your practice, getting your site to rank higher and get more traffic.

90% of all Google searches are for products or services, that is the way a large percentage of the population works. This number is only going to get bigger and your practice has to take advantage of this.

The problem is that you competition are also aware of this so you have to always be one step ahead and do things better. As we specialise in the dental industry, we understand the market and the competition and know how to effectively structure your Adwords spend to get the best return.

Contact our team and we will be able to tell you how together, we can make AdWords make money for your practice.