Online Marketing Strategies – SEO
You have studied and trained and now have your own dental practice. You do what you do best and give your patients excellent service and great treatment.
You also realize that competition is fierce and you know that one of the most effective ways to market these days is online. Online marketing is indeed a powerful way and cost effective way to market your business. It is a complex process and just like your field, it is best left to specialists.
You can have a great practice, even a very good website but if it is not effectively optimised and part of a broader online marketing strategy, your content will get lost amongst the noise and clutter on the internet. When done effectively, your site, as well as other online strategies, will make your practice standout, ensuring it comes up tops in local searches for dentists and attracts new patients.
Why your Dental Practice needs a Digital Marketing Campaign:
Our specialist team will put together and effective online marketing strategy. We understand your business as we specialize in the dental industry and we understand the local online market, how they think and how they behave.
The online landscape is complex and constantly changing. Creating a great website that no one sees is like winking in the dark. It is pointless. You need a dedicated campaign, created by experts in the field that also understand your business and market.
Someone that understands the intricacies of all aspects if the local digital landscape as well your dental practice, needs to come up with a plan and strategy in order to tie all aspects of your online presence together for maximum results.
This will ensure that online visitors find your practice, see your practice and become paying patients. Only a carefully mapped out strategy will give you a good return on investment.
Our team of experts offer the following services to the local dental market:
SEO
Internet Marketing and Social Media Marketing
Local Marketing and Listing Management
Multi-Platform Ad Management (Google, Facebook, Bing, Yahoo, etc)
Online Reputation Management
Social Media Account Management
Customized, Relevant Content Creation
Work Tailored Specifically for Dentists
Search Engine Optimization
SEO
Search Engine Optimization (SEO) is vital to make your site findable when people are looking for your services in your area. A brilliant website will be worthless if no one gets to see it as no attention has been paid to SEO.Dental SEO
SEO will do the following for the website of your practice: Increase rankings so it is easier to find, outranking competitors Increase your visibility, particularly in your local area Provide you with full reporting on ranking and visitorsOptimise Your Site
This is achieved by the combination of a number of specialist techniques. We only use ethical means to optimise your site and the results are effective and long lasting.SEO
On-Site Optimization
There are a number of things that need to be tweaked or perfected on the site itself in order to get the best results from a search. To name a few of these:
Content that is fresh, relevant and unique
Title and description tags optimization, Meta tags and alt tags
Clean HTML5 and CSS3 code
User-friendly site navigation
Off-Site Optimization
Getting other pages to link back to your site is one of the best ways of improving your search ranking. Again, this is a specialist task and there is a right way and wrong way to do it. It has to be done “naturally” and ethically to have a lasting effect.
Some of the off-site SEO techniques we employ:
Unique, quality content creation and submitting articles, with back-links to quality, relevant sites. This will build up in-bound links.
Site speed optimization
Optimization of image and file
Effective inter-linking of site pages
Mobile- friendly sites optmization
Google Analytics installation, Google Webmaster Tool
Google Sitemap submission
XML sitemap
Google Suggestion, Google Performance Tests
Google Data Structure Test, Google Mobile Test
Website security protocol
Local SEO
Mobile SEO
Directory submission
Anchor text optimization
Advanced search engine submission
Web 2.0 sharing and engagement
Keyword mapping
Competitor analysis
In the past, people would consult a local directory to get details of a dentist if they did not have one or were looking to change or perhaps looking for someone that offers a specific service that you might offer. They might also have asked a friend or a family member. These days most people simply Google the answer. They will type in something like “Dentist in (my area)”. You could have a very expensive and impressive website but if it is not optimized correctly, no one will see your site and you have probably lost that patient, and many others, for ever.
Without a proper SEO effort, you will have no idea of how much potential you are missing. The reports you will get from us will show you where you are and what you are missing. We can show how best to capture that market so you no longer miss it.
Why SEO is so important ?
There are over 3.5 Billion searches completed on Google every day. People in your area are going to be looking for a dentist. Very few people will read more than the first 4 or 5 sites that come up on page one, even less we go on to page two. If you have correctly optimized your site for your practice, your speciality and your area, the chances a good that you will come up right near the top. Most people are not going to look much further, if they find your site, and like what they see, they will call and book an appointment or simply book it online if you want. That way, you are getting a direct return on your Facebook Advertising.
Call or contact us now and our team of experts will diagnose the current health of your SEO and advise on how we can go about sorting it out for you and getting you ranked at the top.