Online Reputation

The truth is your online reputation is critical to business success and with every month that passes; this becomes more important and relevant.

Extremely Fragile

The bad news is, online reputations are extremely fragile, they can crash and burn overnight. The good news is, we can fix that for you.

Online Activity

We can improve your reputation, get it positive and keep it there. We do damage control to minimize the impact of any negative online activity.

 

Online Community

that could hurt your online reputation and accentuate the positive, good activity that will make you and your company look good in the eyes of the growing online community.

 

We do it well and we do it fast. We are the experts in online reputation management and we get comprehensive, positive results. 

What is Online Reputation Management?

Reputation management started as a public relations term and is still a PR responsibility in day to day business. Given the growing importance of the internet as well as social media, online reputation management (ORM) has become increasingly more important.

It is a highly specialised field that manages the results a typical web user would come across if they were to search for your company or even you as an individual.

ORM monitors and measures the person, organization or brands’ online reputation to address negative issues or reputation damaging information and suppress this as much as possible. At the same time, it highlights the positive feedback and content to improve a viewer’s impression.

Why is Online Reputation Management so Important?

You have invested blood, sweat and tears, not to mention countless dollars building your company reputation and image. These days, the majority of consumers investigate a company online before and after a purchase.
The information they see first will largely influence their perception of the organisation. You want to ensure that what they see first is positive and enhances your company
not negative feedback or information that will put them off, possibly for life. Most people only look at the first few links that come up when they do a search. You want the good, positive links at the top and any negative information further down.

How is Online Reputation Management Achieved?

 Almost all companies will get negative publicity, bad reviews or unpleasant content from time to time. It is impossible to please all of the people all of the time. These days, one person behind a keyboard can spread a negative perception far and wide, very quickly. This information can linger at the top of search results for a long time if nothing is done about it.

Search Engine Results:

Search engine results as well as social media posts have to be constantly monitored and action taken to ensure that the first mentions of your company are favourable and not negative.

This is done by using search engine optimization (SEO) techniques, user metrics, influence and linking strategies. In this way, the positive listings move higher up the rankings while the negative information moves further down. As most people only look at the first couple of listings, they will have a much more positive impression of your company than they would if this was not managed effectively.

 

Search Engine Results

There are numerous ways to achieve this. Our team includes public relations experts, marketing gurus and SEO wiz kids. They will actively create and link local websites,  listings, press releases and testimonials to outrank and push down any negative results, leaving only good things at the top.

 This is not a once off project but an ongoing effort where these sites and positive links are constantly added to and promoted to maintain the momentum and keep them at the top of search results. This effectively shields you from the negative publicity that will come around again from time to time. 

 

Why it is Important to Use a Local Company

 Only a local company can fully understand the intricacies of the local online environment. The best marketing and SEO minds in the world could not help if they did not have a complete understanding of online behaviour and habits in your area.

We are the local experts with the knowledge and experience to optimize your business in the landscape in which you operate. What works well in the US, for example, is unlikely to work here.

Call us now so that we can analyse your current situation and provide you with an obligation free solution. Do not leave it too long as the sooner we can start working on the situation, even before you have any issues, the sooner we can ensure that the first impression online visitors have will be a positive one, encouraging them to do business with you.

We get measurable, tangible results that will improve your bottom line.