We do it well and we do it fast. We are the experts in online reputation management and we get comprehensive, positive results. 

What is Online Reputation Management?

Reputation management started as a public relations term and is still a PR responsibility in day to day business. Given the growing importance of the internet as well as social media, online reputation management (ORM) has become increasingly more important.

It is a highly specialised field that manages the results a typical web user would come across if they were to search for your company or even you as an individual.

ORM monitors and measures the person, organization or brands’ online reputation to address negative issues or reputation damaging information and suppress this as much as possible. At the same time, it highlights the positive feedback and content to improve a viewer’s impression.

Why is Online Reputation Management so Important?

Why it is Important to Use a Local Company

 Only a local company can fully understand the intricacies of the local online environment. The best marketing and SEO minds in the world could not help if they did not have a complete understanding of online behaviour and habits in your area.

We are the local experts with the knowledge and experience to optimize your business in the landscape in which you operate. What works well in the US, for example, is unlikely to work here.

Someone has to Create the advert, structure it correctly Select where the advert appears – (main Google listings, on other websites (Googles’  “advertiser” network) or a mix of the two. Select a geographical area for adverts to appear.

Select the key words and phrases that generate the adverts

Select the pages the advert links to when clicked.

Set the budget and resulting position the advert will appear. (This is a complex procedure but basically the higher your budget, relative to competitors, the higher your ranking position).

Google AdWords or PPC can give you instant ranking and results for a small outlay, if done correctly. It is so easy to one or two critical factors wrong and the result is that a lot of money is wasted.

Our teams are certified and experienced in dealing with Google Adwords. They also understand your practice, the local market and local online behaviour and habits. The skill set enables them to do a great job of your Google Adword campaign so that it is highly targeted and highly effective. The results are measurable an we will provide reports showing you how effectively it is working so that you know you are getting a good ROI.

Another great benefit is that AdWords are measurable and flexible. No other advertising medium will give you the sort of specifics you will get from PPC metrics.

We know how to do things right but if something changes or there is something new that you want to do, Adwords is flexible enough to make these changes.

Google Adwards will do a lot for your online marketing campaign by getting more visibility for your practice, getting your site to rank higher and get more traffic.

90% of all Google searches are for products or services, that is the way a large percentage of the population works. This number is only going to get bigger and your practice has to take advantage of this.

The problem is that you competition are also aware of this so you have to always be one step ahead and do things better. As we specialise in the dental industry, we understand the market and the competition and know how to effectively structure your Adwords spend to get the best return.

The benefits of having professionals assist with Facebook Advertising

Facebook is any thing but static. Just like Google and the internet as a whole, things change dramatically and constantly. While you practice your expertise, out team closely follow Facebook trends and changes, new algorithms, new concepts, changes in demographics as well as a host of other aspects. We do this everyday, for a wide range of clients and we are experts in your local areas as well as dentistry.

When changes happen, we know about it immediately and we know what sort of action is necessary to get the maximum benefit from them and reduce any downside.

This means we work with Facebook Advertising on a daily basis and have been doing so since it started. We have studied it in depth and we see what works and what does not work. We learn how to prevent minor issues from becoming problems and if there are problems, we know how to fix them. By getting the target perfect, we will get the maximum return for every $ you spend on Facebook Advertising. No other form of advertising is as powerful or as cost effective.

Our team of experts are highly experienced in local Facebook advertising to ensure that you get the maxim return on investment. Call us now for a free assessment of how we can help your practice attract more patients and make more money.

You can have a great practice, even a very good website but if it is not effectively optimised and part of a broader online marketing strategy, your content will get lost amongst the noise and clutter on the internet. When done effectively, your site, as well as other online strategies, will make your practice standout, ensuring it comes up tops in local searches for dentists and attracts new patients.

Why your Dental Practice needs a Digital Marketing Campaign:

Our specialist team will put together and effective online marketing strategy. We understand your business as we specialize in the dental industry and we understand the local online market, how they think and how they behave.

The online landscape is complex and constantly changing. Creating a great website that no one sees is like winking in the dark. It is pointless. You need a dedicated campaign, created by experts in the field that also understand your business and market.

Someone that understands the intricacies of all aspects if the local digital landscape as well your dental practice, needs to come up with a plan and strategy in order to tie all aspects of your online presence together for maximum results.

This will ensure that online visitors find your practice, see your practice and become paying patients. Only a carefully mapped out strategy will give you a good return on investment.

SEO

Internet Marketing and Social Media Marketing

Local Marketing and Listing Management

Multi-Platform Ad Management (Google, Facebook, Bing, Yahoo, etc)

Online Reputation Management

Social Media Account Management

Customized, Relevant Content Creation

Work Tailored Specifically for Dentists

There are a number of things that need to be tweaked or perfected on the site itself in order to get the best results from a search. To name a few of these:

Content that is fresh, relevant and unique

Title and description tags optimization, Meta tags and alt tags

Clean HTML5 and CSS3 code

User-friendly site navigation

Getting other pages to link back to your site is one of the best ways of improving your search ranking. Again, this is a specialist task and there is a right way and wrong way to do it. It has to be done “naturally” and ethically to have a lasting effect.

Some of the off-site SEO techniques we employ:

Unique, quality content creation and submitting articles, with back-links to quality, relevant sites. This will build up in-bound links.

In the past, people would consult a local directory to get details of a dentist if they did not have one or were looking to change or perhaps looking for someone that offers a specific service that you might offer. They might also have asked a friend or a family member. These days most people simply Google the answer. They will type in something like “Dentist in (my area)”. You could have a very expensive and impressive website but if it is not optimized correctly, no one will see your site and you have probably lost that patient, and many others, for ever.

Without a proper SEO effort, you will have no idea of how much potential you are missing. The reports you will get from us will show you where you are and what you are missing. We can show how best to capture that market so you no longer miss it.